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Interesting concept. The first thing I would do is see how many other web design companies advertise in the yellow pages in your area. Do they even have a section for web design? In Northern Minneapolis we don't. I personally wouldn't think of looking in the yellow pages for a web design company. If I am looking for a web design company I would want to see their web site to see their work before I called.
I personally get any service I need from referrals. If I need someone to do some remodeling, I ask a few friends and someone usually knows someone they can recommend. My phone books go directly to recycling the moment they arrive.
Now if this ad also gets you listed on the yellowpages.com web site as well then it may be worth it.
imaginemn
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