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It was a little hard for me to understand the first time i read it as well, but i got a small understanding, make your key words stand out, put them in your title of the page, put them in bold, headings ect. hehe, not to worry.
Did you use a script to make your page? Like osCommerce or something, I think the main thing that disturbs me on your page is that the top and bottom tables are not the same as the middle, and the categories image is stretched, make it the same size as the other images. :-)
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