Not what he's saying. You don't want to use the exact same anchor text in all the links. If you had a website about suzuki bikes, and its url was
www.suzuki-bikes.com , you can have all the link to the home page, but the link text should not all be "Suzuki Bikes", or whatever you are targeting. Some of the links could use the anchor text "Suzuki Motorcycles" and some could use "Suzuki Off Road", etc. Just don't use the exact same anchor text on all your links.