Webmaster Forum - View Single Post - Can EYE Tracking Measure ADs Effectiveness?

! ! · 11-25-2005, 09:02 PM

ID Magasin, which has been testing the technique for the past year and is about to start using it in the field for its first UK client, claims big brands are facing an increasingly difficult job to reach consumers with advertising messages.

"We now have a far more informed consumer and shopper and a far more cynical consumer and shopper," said Siemon Scamell-Katz, chairman of the research company.

http://www.guardian.co.uk/uk_news/story/0,,1646240,00.html
http://www.idmagasin.com/N_IDM_ENGLISH/base_home.html

11-25-2005, 09:02 PM	#1 (permalink)
! ! Inactive Join Date: 05-04-04 Posts: 200 iTrader: 0 / 0% Latest Blog: None	Can EYE Tracking Measure ADs Effectiveness? ID Magasin, which has been testing the technique for the past year and is about to start using it in the field for its first UK client, claims big brands are facing an increasingly difficult job to reach consumers with advertising messages. "We now have a far more informed consumer and shopper and a far more cynical consumer and shopper," said Siemon Scamell-Katz, chairman of the research company. http://www.guardian.co.uk/uk_news/story/0,,1646240,00.html http://www.idmagasin.com/N_IDM_ENGLISH/base_home.html