I have a DVR and a mute button that I use. The DVR fast forwards through all the commercials and the mute button works on live TV.
I hate ads... I resent being sold all the time. Mostly, I resent the average skill of the average advertiser. It's like they have no problem making a lie become true, through sheer repetition. NO ONE ever saved a nickel at Geico. No company with that kind of advertising budget could possibly give you a decent deal on insurance. But, if they drill it into your head a hundred times a day for a period of years, you might just go there.
On the other hand, there are the old Coke ads... "I'd like to teach the world to sing" and "Thanks, Joe" (mean Joe Green). I am sure there are others, too, that actually add something to society. Unfortunately, they are few and far between. Most of it is simply there to reinforce our mindless consumerism.
I guess I'm done ranting... for now.
It's Sunday and I have a lot of football to watch... but no commercials!!
-Michael