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Definitions of viral marketing on the Web:
any advertising that propagates itself. When Hotmail users send e-mail, they unwittingly infect the recipient with the tagline at the bottom of the message.
http://www.expedite-email-marketing....definition.htm
Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
www.c-latitude.com/glossary.asp
marketing phenomenon that facilitates and encourages people to pass along a marketing message.
http://www.tobysimkin.com/reference/...sary_Terms.asp
A campaign that uses word-of-mouth or “tell a friend” mechanisms.
multichannelmerchant.com/webchannel/affiliate/online_glossary/
Encouraging visitors to an online site to pass along a marketing message by providing an incentive for doing so.
www.positioning-search-engines.com/glossary.htm
is a technique whereby users are encouraged to pass on messages, especially slogans or product recommendations, to friends and relatives.
www.tecc.com.au/tecc/guide/glossary.asp
Online advertising, typcially through e-mail, which encourages recipients to spread the message (ie sign up 5 friends for a free gift)
www.metromemetics.com/thelexicon/v.asp
the marketer uses electronic media to stimulate and encourage word-of-mouth or electronic message dissemination between individuals.
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
en.wikipedia.org/wiki/Viral_marketing
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Viral marketing is a good thing, in its pure form. In its ideal form, viral marketing is close to "buzz marketing" where people are more than happy to pass along the word.
However, what I see at the link in your sig is an evil thing called interruption marketing:
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When someone signs up from your site, they must first click on your classified ad which will open a new window leading to your main website. They will have to wait a few seconds for the code to appear on a separate frame at the top of the screen.
While they wait, they will have time to read what you have to offer! This can equate to more sales, downline members, affiliate sign-ups, ezine subscribers, etc.! Each classified ad will have to be clicked on to retrieve a unique code meaning that you will receive FREE Traffic throughout all 6 levels!!!
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So you are intentionally annoying the potential customers, who in fact are probably not your target market.
But you can always try it, and let us know the results.