Welcome to v7n, Joshua.
First, yes, links are important. More important than the number of links, however, is the anchor text. You really ought to read
this article on anchor text.
Quote:
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Simon recommends you go to web directories such as "dmoz.net," and found the directory that closely fits your webstie and start a web directory on your website and link theirs from your website.
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It's a tried and true method of generating reciprocal links. It has put some websites up to PR8, and then dropped them down to PR0 when Google found it was a reciprocal
link farm.
I'd recommend doing the directory, but having the links go to your main website, and the directory set up on its own domain.
And remember,
anchor text. All the links in the world aren't going to get you where you want to be if the links don't have your targeted keywords in the anchor.