This is an old thread Paul dating back to 2003! Omg wtf am I still doing here! Paul there is no easy answer to that other than provide a unique compelling service. Fark.com has really done well without SE and a huge marketing budget. Its more to do with brilliant news articles than the soft porn it also does.
If you have no money for marketing or SE traffic, you must probably offer a value service that is free just like
www.fark.com and
www.kontraband.com then word of mouth does the rest.
My movie site is not one of these sites becuase there are too many sites doing the same including all the top portal/ISP sites.