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gooles obligation is to themselves. after most of the mom and pop shops
lost their rankings they spent all year towards gaining what are their options? if you are not paying for adwords you wont be found.
oh and with more competiton for the top 3 spots would that drive up the
price for these terms? $$$$
so the "free ad" from google is now gone and what are you going to do?
You have to spend now for adwords or overture. If your term is competitive well you could spend thousands in a day or more for one keyphrase that is competitive. if you were pushing for an ipo and you already were the publics favorite would an executive see this as an oportunity to boost the earnings on the last quarter and get all this done before yahoo or msn unleashes their new competition? timing and dollars?
jmho
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