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I was a bit quick to judge the quality, but I still wouldn't buy it...
I've read enough of materials by the people who endorsed that book to know that they endorse materials to make themselves money (who can blame them). But the content is usually of no use, or worse yet is a paid compilation of royalty free content.
Not to mention all the picture examples they show for search results, and incoming payments are marked 2004. Do you think search engine techniques have evolved since late 2004? I know they have.
Heck, what I learned on monday is almost obsolete now LOL.
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