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I have no formal education on anything near the topic but had to learn by fire. Our site had been through 3 other 'professionals' with absolutely no progress in 4 years. (and thousands of dollars).
So I started researching last Novemeber when I was getting maybe 2 visitors a day. 100 or so 12 hour days later we're getting 220-300+/day. and I'm only paying for about 15-20/day in PPC so I think I'm starting to round the learning curve.
I don't charge anyone for SEO, I try to help folks who are as green as I or greener with what I know, but I'm not an expert. Not even close. What I'm doing seems to be working short term, so in 6-12months we'll see if it's holding strong.
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