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I do understand that very well and anyone with a shop (not an online shop) can tell you that.
When you sell cars, you will sell a lot more of the cheaper models than you sell the top model. If Mercedes, for example, would only have one model, the expensive S type, it would not make the amount of sales as it is doing now with their whole range of cars.
same goes for keywords. When you have a site with 10 highly optimized pages targetting 10 keywpords that all are in the top of the searched keywords, you still won't get as much traffic as those who have a site with 50000 pages of which also 10 target top keywords and the rest targets 'lesser keywords'
..but you must know that already John, it's easy to see for anyone who has a website + an attached (established) forum. the main website will usually target top keywords while the forum attracts people comming via all kind of random searches and it all counts up.
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