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I think other members have basically summed it up in here but one question you need to ask is: Would you buy from that site if you saw it and if not, why not?
I would ask your friends to pretend to be a potential customer interested in that list and see what puts them off, if anything.
With this info, you should have a good idea of what needs to be done.
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.: I WAS BORN WITH NOTHING...AND I STILL HAVE MOST OF IT LEFT!! :.
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