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I have never had a high profile client or competed for a strong keyword. I am going to see how far I can get with "send flowers" for my own site.
This is my approach, it serves me well.
I sit my perspective clients in front of google and say:
"you are your customer find yourself".
They always start typing the company name.
"How do your perspective customer know your name?"
Remember, the internet is a marketing tool if someone knows your name you dont need to market to them, you have done that already!
Now search for (example) 'flowers delivered in exeter' or 'flowers delivered in devon', these are the people who want what you have to sell. The people searching for 'flowers delivered in exeter' want to buy from you and we can convert a lot of them into customers.
Now do a search for "flowers delivered"
If your site was first how many of the people would buy from you?
Not many! Putting a small advert on the front page of a global newspaper isnt as useful to you as putting a big one on the front page of a local one?
They are normally sold by this point and I dont have to try and explain anything technical about what I intend to do for them.
Im not a site mill, the way I see it by doing SEO I am making the company I am working for a lot more than they are going to be paying me. It feels like hoaring your mind out in a way.
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