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If you place their small embed code on your weblogs, they will link back to your profile with all the tags. These tags get bigger as you blog more about them...People usually click on the big ones and these tags link to posts with those tags.
Also, when people search on Technorati and find your post, it can also link back to your profile.
Finally, good Page Rank webpage which links to ALL your blogs as well as anchor links to your posts.
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