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Originally Posted by cgreen
I live in the UK, it is currently 17:18 (GMT +0), TODAY started a little over 17 hours ago. According to my adsense reports my best guess is that "TODAY" started at about 10:00 this morning.
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AdSense reporting starts at UTC/GMT -8 hours (PST)
As for sensible data, it's hard to tell as not all of the stats are updated simultaneously. Earnings or EPC may lag behind Impressions or Clicks.
Reports on impressions and clicks are usually updated every fifteen to thirty minutes. Occasionally there will be a delay of 24 hours or more in the reports.