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Originally Posted by JohnScott
I think paid listings often carries more weight that organic SE rankings. If somebody is paying for the traffic, I think they will be more considerate and value my business more. Just seems natural. And you know the business is active if they are doing PPC.
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I suppose that's one way to look at it. But on the other hand, lots of fly-by-night start-ups try to make it big by playing the adWords/affilaite/drop-shipping game and then go out of business. When I see a company at the top of the organic rankings I've got a pretty good idea that they've been around for a while and they've got a lot of other recommending them with links.
And FWIW, I'm not sure that getting 15,000 visitors from a keyword that supposedly gets 150,000 searches in a month is aweful. I've never seen anyone publish a study on average click-through-rate by SERP, though.