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Originally Posted by JohnScott
In order to test that, put the keywords in the URL only, no place else. And let the page get index, then search for the keywords that are only in the URL. Google, MSN and Yahoo all take keywords in the URL into consideration.
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It's hard to test that, as search engines work on different index of URLs, and other factors can't be separated. But this test can be helpful at least to start a study.
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Originally Posted by JohnScott
Yahoo does the most, IMO, but Google does too, and Google treats keywords in the URL as anchor text, even if there are no links to the page using the URL as anchor text.
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I'm used to work on french version of search engines. Sometimes there is a delay till the lastest version of algorithm is settled in France.
My 'a priori' opinion is that MSN (France) gives a higher weight to keywords URL... but worth a test.