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My perspective is largely as an outsider, new to SEM. But an avid Internet user. I think there's logic to the notion that people who PPC should be more reputable and drive a higher CTR, BUT... (and this is from personal experience and random samplings of people I know), I think that much of the general world doesn't understand this is how the Internet marketplace works. I certainly didn't.
The perspective of the "trustworthiness" of sponsored links, I believe, stems at least in part from the fact that those of us here are in the industry. But the general public is still largely underinformed about these kinds of issues...
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