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dpam, you've missed the point. Without SEO, the only pages to consistently rank well for various keywords would be old sh*tty plain text pages from 1997.
There's no democracy in the fact that 7 years ago, when fewer people used the net, single theme sites were more visible. It punishes modern sites for daring to look good and be accessible to a wider and more modern audience.
In short, it's a ridiculous system for a search engine to rank old tatty and now irrelevant pages first than more modern and on-theme ones.
SEO attempts to give those newer sites at least a fighting chance to establish themselves as something worth noting to the contemporary internet audience.
Remember, it's not just commerical sites that seek SEO promotion.
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