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Originally Posted by DarrenC
Hmm to some degree this already happens with the website description. For example if I am looking for a specific peice of information and the information is displayed in the description I'd not bother going to the website.
Okay, so having more text is going to make this happen more but surely providing the searcher with the information is what search engines are all about?
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I agree that it already happens, to some extent. But I think there's a big difference between providing a description of the page, and giving the user the answer they want within SERPs.