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Very well written, Netwhip!
I will include the caveat that some people are in such a competitive environment (up against other speculative pactices) that they feel that they have to speculate as well.
I explain to m clients that there is no such thing as 'black hat" and "white hat", and there are no such things as "magic bullets". There ARE only less risky(more sure practices) based on building what the search engines want and more risky practices (based on trying to outwit the SEs based on loopholes found between what the SEs say they want and what they can code into their algorithms at the moment.
The problem is that sooner or later some engineer at Google with no social life will build a filter and then the games up.....I choose to work hard. Build marketing AND SEO...and if that means that I do a few less sites or go for smaller businesses and targets--so be it! It has served me well to date..
Cheers
Eric
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