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Originally Posted by CarolineBogart
Would it make a difference to you if the site were relatively small?
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Small just makes it harder to optimize.
V7N is huge, so it's easy to get links for. If somebody doesn't want to link to the home page, maybe they will link to the
SEO Blog. If that doesn't interest them, maybe they will link to the
directory.
Bigger = easier to get ranked.
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Originally Posted by CarolineBogart
At my going rate for software I'm sure I could hand pick through the html and fix in way less than 125 hours ($10k).
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Changing the html will very rarely get the kind of traffic the client wants.
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Originally Posted by CarolineBogart
I guess I'm asking, $10k for what in return?
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Top rankings.
Think of it this way. You could half-ass optimize it and move your client from #359 to #132 in the SERPs.
But what good is that? My guess is that being #359 drives just as much traffic as being #132.
What the client wants is not "seo'ed pages', but traffic.
What are the keywords?