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Like the first two replies I can’t answer your question that well because I don’t rely on one method of promotion.
However one of my sites has 250 back links. Almost 70% are directories and 20% link exchanges. Site has a PR4 and internal Page a 3 and ranks on the first page for its regional and specialised listings. Much of the success in the SERPS is due to related and specialised directories (Health).
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