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Originally Posted by TekKen
It can be manipulated but what cant?
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To a marginal extent that's true, but the magnitude of ease of manipulation severely disfigures Alexa in this context.
Besides that, I do not see how Alexa can boost your traffic anyhow. It's not like it's an SE where your site is ranked higher and therefore seen by more people.
Perhaps if you reach the top 100,000 or so then Alexa will list your website in their main page, but honestly, who in the world goes to Alexa.com to look for stuff?
That said, it all boils down to your objectives. What exactly do you want to do with Alexa?
Boost traffic? No.
Check on your traffic stats? Yes.
Feel good when your rank gets better? Perhaps.
Does anything else besides that? No.