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I'm about in the same boat fishfreek. I think that's one downside to the ads. There aren't enough of them to not become stagnant - once a user clicks on an ad there is no reason for them to click again. The only way to keep making money from this is either A) Keep increasing the size of the site with new content therefore getting more new ads or B) Increase the number of uniques to where the the new users see the ads as being new.
From when I started to now I've dropped off from ummm.. Google TOS .. dropped by almost 70% in monthly revenue. This has been a gradual decrease.. impressions have remained steady but CTR has fallen. That's the only thing I can attribute it to anyway.
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