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Originally Posted by petertdavis
One of the problems I see with this traffic buying is your CPC is much higher than the CPC you'd pay through Adwords, except maybe for the highest costing keywords. You end up paying more for lower quality traffic.
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Actually, it about equal I think. I'll just do a rough calculation to get an idea.
Lets say you order 10,000 category targeted visitors for $55. If 0.5% of those people take action and sign up / purchase something on your website, then your paying about $0.91 per "click" [(1000^0.005)/55]=~.91. I pay an average of $1.20 per click on my google adwords campaign, so I would say that the cost is comparable.