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I'm not going to get into what I do since it's often different based on the client's needs.
But I tell them exactly what I'm doing if they ask. And in as much detail as they want (and I charge them for that).
Afterall, it's their site!
You just need to be careful when chosing your clients. Some of them are more trouble than they're worth. If they have unrealistic expectations and seem too controlling, I usually quote them an amount they'll be sure to turn down and then refer them to someone else.
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