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The key is submitting to established directories that continue to work on the structure of the directory. A paid directory is a business and so the owners have an interest in maintaining the directory and working at it. Many people start up directories and don't really know the work involved and many times they don't know how to get it off the ground. Then six months to a year down the road the directory doesn't exist anymore or they try to convert it to a paid directory and get discouraged because no one is paying for the submissions. The question is why would someone submit to a paid directory if the owner is not investing in the structure and the quality of the directory?
Submitting to a paid directory is a good idea because in the long run the chances of the site still existing is greater, thus providing a real value for a listing within that directory. If you submit to a free directory and that directory doesn't exist in a year's time what good is that to you? One of my criterion is the amount of time a directory has been in existance. One year is what I look for. The quality of the listings is something else that I look for and how relevant the listings are to the categories. If I see that the owner is not working on the structure of the directory then I have no interest in submitting my sites. The overall quality is the deciding factor for me and it's easy to see if there's any work and thought that's being put in.
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