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When I ever have a new website I do these steps:
1. Link the site from my design portfolio or other site that has a high PR (on more than one page).
2. Pay Inktomi $30 to list the url and $20 for the main content page.
3. Submit to Dmoz but dont worry about it if it dont get in.
4. Submit to Zeal if it has good non-profit / product content.
...Then look at pay per click.
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