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Originally Posted by jeet
There are tons of things which matt says and I somehow don't believe any of it... They point you to get links from only relevant websites, not only to get ranks but indexed even, and then somehow someday a million spam pages get indexed... As if they had links from very relevant websites.
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Great point!
Someone asked in another forum:
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Would asking another webmaster to exchange links be blackhat, under the strict guidelines offered by Google?
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And I said:
I wouldn't really say so. But before I answer your question, I think I must make something clear here:
If Google had strict guidelines, Google would have been kicked out of its own index, since he exists. Why?
One of their
Design and Content Guidelines is as follows:
- Check for broken links and correct HTML
Does Google have correct HTML? NO!
On the other hand, Matt in an interview here
http://blog.outer-court.com/archive/2005-11-17-n52.html said:
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"...We can’t throw out 40% of the web on the principle that sites should validate; we have to take the web as it is and try to make it useful to searchers, so Google’s index parsing is pretty forgiving..."
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And there I asked myself: How can Google take the web as it is, and try to make it useful to searchers? Can Google transform unsusable web sites and export them in a usable form? I do not get that. ???
Also, isn't Matts statement a contradiction to the Google guidelines? Personally I do not care. Our web site comforms all standards and techniques available on the web anyway.
So we are sure on the safe side. And besides we design sites for humans, and not for machines. What sense would it make designing web sites for machines, which they may not be accessed and used by humans? Just to have in higher SERPS? WOW! That would be a great business strategy. ;D
Now back to your question.
It depends on what are you willing to achieve with links exchange, and with who are you doing that with. That means, that you should consider some on- and off-site factors of your links exchange partners site(s).
Key: Trust Rank factors! But watch out: That is not only the site(s)
PR (Google green toolbar scale)!
