One page vs Two page Opt-In Forms?
The question is whether to use one page or two in the conversion process.
Let’s say I have a sales letter or information on a page and the goal is for them to fill out a form to capture their name and email address and some other optional information.
Is it better to have the form at the end of the page with all the information or to have a button on the page which takes them to a new page with just the lead capture form? Has anyone done any testing on this to see which produces better results (a conversion)?