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All of the said advice is really good, I also read somewhere that CTR goes up drastically if you add images above the text ads. Most importantly is getting them to blend in with the color scheme of your site. Similar if not the same background color, and also try making the ad links the same color as the rest of the links on your site. Also I have noticed that some days have really bad ads, things that no-one would be interested in, and other times they have really really interesting ads expect fluctuation.
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