marketinghero:
Fun, informative, interesting article!
Quote:
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Promoting Coach Handbags at a Biker Convention is NOT RELEVANT
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While at first glance this would appear to be common sense (and funny), folks might do well to find out whether in thhis (and similar) instances, there may be wives left at the hotel to whom Coach bags *can* be marketed, in which case, a Coach-sponsored event at the hotel might be a good idea.
IOW, think of the wives who mightta come along for the trip but who aren't attending the convention themselves. Maybe your product's right for *them*. They've gotta lotta time to kill while Biker Boy is off polishing his rice rocket, so maybe they can use that time buying stuff.
(I'm thinking of all the wives who tagged along to all the trade shows I ever worked, and who sat around all day waiting for and hoping their husbands'd be done and take 'em to dinner or something. Someone smart woulda put together a hospitality room for 'em and let companies offer 'em, say, manicures, foot baths, hair cuts, etc.)