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I deep link and I do believe it does help, personally I do not think it looks natural having all your links going to just the home page. I also notice that the sub pages gain in page rank. My site for example has a homepage pr6 and serveral pr6 sub pages and according to sitemaps my highest ranking page in an internal one.
For me I offer several different services and I don't want to point all incomming links to my home page. The main service we offer is data center colocation, we also have an antispam service. When I promote the spam service I deep link to the spam service page not my homepage which has a main theme of colocation. I've also written some ecommerce content that picks up natural links.
When I link out from my blog I notice that I mostly link to sub pages.
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