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Everyday morning my first task is to delete all those mails, which are not of my concern. I used to delete them only by checking the subject line. I know maximum mails for marketing. However when I found a subject line from a site which is known to me I stopped there to check it. If I found the mail is important I do reply. What I feel this is the unwritten standard followed by everyone.
It proves people are concern only about the known partners, known subjects or something that compliment your business interests.
So from all the above discussions I can conclude, email marketing is fruitful when we do send mailers to our registered and loyal members to let them know about our new features, new releases etc.
When it comes to an unknown mailer chances are there that the mail might be deleted.
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