|
Nice article and some very good points.
Call to action is the aspect I am concentrating on most at the moment. It can be very difficult writing copy and offering something small and simple that grabs your visitor when you can never fully see your site trhough the eyes of them. You are always on your own side, no matter what.
However, as Aaron Wall put it, the simple things like refreshing the potential customers memory about how secure your site is or that you protect privacy can also work wonders.
|