Redflystudios:
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you can never fully see your site trhough the eyes of them. You are always on your own side
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That's what user testing is for. Find anyone and everyone you can to look at your page and see whether they "get" what your page is for, what it wants them to do, what it's offering them, what its value is, then adjust, tweak, add, remove, clarify, re-think. You can't look at your page and tell whether it's effective because you're not your intended audience (you can understand your page juuuuuust fine!), so you need to test it out on real people.
Boy, do you ever learn a lot doing user testing. (The first thing you learn, sadly, is that you give people too much credit. Their reading and comprehension skills ought not have gotten them a diploma, so you hafta go back in and replace lotsa stuff with synonyms that twelve-year-olds can comprehend.)