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It's definitely effective. There are 2 types of mis-spellings to look at targetting.
One is the typo:- I get traffic for "hewlett pachard" (should be "packard") because I did a genuine typo myself on a page.
The other is people's poor spelling. E.g. does the word "accommodation" have one "c" or two, and does it have one "m" or two? A lot of people think it only has one "m".
So definitely look to target typos and poor spelling. You only need to put them on a page once, or maybe twice, to be successful for them.
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