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If you supply your sales data to Google analytics then it's a best.
I am giving google my sales data and it can say how much each person brings me.
I found out for example that on average every person with resolution 1024x768 brings me $0.75 while with resolution 800x600 only brings $0.25. I immediately redesigned my site for better visibility with 800x600 and now numbers match. 800x600 brings 0.75 cents.
And there is a lot of staff to play with like that one.
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