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I don't agree that the other site is more crappy. But what he does have is a lot more opportunities on his page to click on a link. In fact I sort of had problems figuring out how to link off your page.
Look at the blue link bars with all the options on the top and bottom of his page. The have little tick off boxes that cry out to be used. I don't think there is any real "call to action" aspect to your page.
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