You wouldn't brand XO765ghT.net?...
j/k
my point was if i'm bloggin about dog collars and a site I like is pooty-tooty-collars.us I'll probably referrence them by saying "pooty tooty collars.us". So if their keyword is in there... voila for them. Not because I'm unwilling to give them the keyword-rich ibl, I just think it helps readers more if they see the domain name they are linking too... IMO. I could be high tho, who knows.