Best Of The Web I notice are advertising as "The Internets oldest Directory" (see attached).
However this is of course not entirely true as the site was an awards site until 2003.
The domain has been registered since 1994, but in fact it has only been a directory for 3 years or so...
April 2003:
http://web.archive.org/web/20030410165611/http://botw.org/
Is this downright disshonest advertising, or a "no consequence" exaggeration?