Glad the article was well received. It is true that some of the points seem a bit obvious, but that is more of an indication of their effectiveness than anything else.
Guerrilla Marketing, Field Marketing, Non-Traditional Marketing - the key to all of these elements is creating a connection with your audience that is less overt, and appears more to come from a trusted source, than from a marketing machine. If the target feels as if they found you, not you finding them, then it is their dirty little secret, that they can dole out to firends and colleagues as a measure of cool.
Everyone loves to recommend things. When you think about how you are connecting with your target demographic, think about where they are, and how they see things - if you can then place your relevant message at the cross roads of where they are and where they are going, they will 'find' it and they will evangelize it.
Last point, marketing tells us that it takes as many as 7 interactions with your brand/product before you can break through with your target... If you are committed to your product/service, be committed to communicating that to your target demographic, whether that be youth marketing, gamers, bloggers, through guerrilla projections, or street teams, or live performances, or something we have not even thought about.
If I can be of assistance, I would love to help. Drop me a note, or give me a call.
Christian Jurinka
Attack! Marketing & Promotions
www.attackmarketing.net
415.433.1499
christian@attackmarketing.net