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I'm in with Chicago here...
SEO is a skillset. Analytics is a skillset. Web Authoring/Publishing is skillset. Paid Search Marketing is a skillset. Coding is a skillset. Web Design is a skillset (and an art). Business Analysis is a skillset.
You need ALL of these to be successful in Internet / Search Marketing. I think Search Marketing has a bright future, but if you don't have a multidisciplined approach, you are hosed.
Eric
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