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Keywords certainly help and are a must when focusing in on keyword searches from SE's that bring people to your site. However, with a directory focusing on the kw "directory" is not going to be very easy. I would look at finding niche keywords that perhaps either describe your directory, or the content your directory delivers.
There are several keyword suggestion tools out there that can help you determine what may or may not work. Also, doing keyword searches on Google, MSN, Yahoo etc., to find out just how many other pages you are competing with is a good idea as well. If the keyword is too popular, ranking it high up in an SE is not going to be an easy task.
Good luck.
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