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Originally Posted by compar
John,
In your Kawaski example. Are all these site listed on the same server or within the same IP block?
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Until recently, I had the three sites on three different servers. Now I have them on two different servers. I haven't noticed any decrease in rankings yet.
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Originally Posted by Emancipator
Probably a better example is needed then the kawasaki one of offsite factors.
John would you not agree this one is a great converting term that you could have gotten just as good of results without your offsite content?
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Actually, I like the Kawasaki site as an example of off-site vs on-site SEO. Reason being, the site was built with SEO in mind. We were able to see exactly how far on-site SEO would get us, and then by adding hundreds of links to the site, we were able to see the power of anchor text and IBL's.
Without the IBL's, KawasakiMotorcycle.org was getting 200 uniques a day. Now it's doing over 2,000 uniques a day. And, to address the people who say "forget the most competitive search term and go after less competitive, more specific search terms", I should report that a full 49.47% of pageviews originate from the search term "kawasaki motorcycles".
The bottom line, of course, is sales. He is shipping ATV's to Hawaii. He's shipping cruisers to North Carolina and Nevada. He did over $2m in online sales last year. He lives in a tiny town in Montana, and is one of the top producing Kawasaki dealers.
