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i have the same situation.
its bad when u getting 10 cent first... the rest will b roughtly there.
its nice if getting the few dolar clicks. and it can go far for the day.
probably, the few clicks determine the ctr. thus the quality of your site serving ads. if you are good, then google probably will feed you more quality ads. same like adword, google reward best ctr ads, with lower ppc cost.
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