Results from a Large Study
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Originally Posted by http://www.consumerwebwatch.org
Design Look — 46.1% Overall
Information Design/Structure — 28.5% Overall
Information Focus — 25.1% Overall
Company Motive — 15.5% Overall
Information Usefulness — 14.8% Overall
Information Accuracy — 14.3% Overall
Name Recognition and Reputation — 14.1% Overall
Advertising — 13.8% Overall
Information Bias — 11.6% Overall
Writing Tone — 9.0% Overall
Identity of Site Operator — 8.8% Overall
Site Functionality — 8.6% Overall
Customer Service — 6.4% Overall
Past Experience with Site — 4.6% Overall
Information Clarity — 3.7% Overall
Performance on Test by User — 3.6% Overall
Readability — 3.6% Overall
Affiliations — 3.4% Overall
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http://www.consumerwebwatch.org/news...ordPTL_TOC.htm