|
The Long-tail is one of the latest catch phrases and frenzies in keyword marketing. I think the average person does not fully understand it though, as I see people repeatedly spreading out ineffectively to irrelevant keywords.
Long-tail does not mean just dump the dictionary and use all the words for keywords. You have to find those more obscure or less known phrases and words people use to search on a very specific subject. You need to get creative and expand the field for that specific term figuring out how people wanting information about it might search for it.
Like I said, too often I see people putting together irrelevant keyword lists and wondering why nothing is working for them.
|